A good and high-quality logo is the best way for potential customers to quickly find out about your business, the services they provide, and how specifically you can serve their customers, what problems you can solve. Remember that the logo is the visual face of your company. You have to pay attention to it if you don’t want to leave a bad first impression. It has the same importance as same as your web design. In this article, we will provide you the most important tips for logo design.
Ideally, a company logo should enhance the first impression of potential customers and partners about your company, grab their attention. A good logo can help build a loyalty-based partnership between your business and customers, create a brand identity, and form a professional corporate image. With a few unconventional solutions, creativity, and a company logo, it will be a great business image that highlights the company’s strengths.
The types of logo
There are three types of logos. One of them is font-based logos (for example, IBM, Microsoft, Sony logos).
The second type of logos is those that seem to illustrate the company’s activities, such as when a car repair company’s logo depicts a car and some repair tools or the like.
The third type is abstract graphic symbols, such as Nike, which is associated with a particular company over time.
Before you start creating a logo, think carefully about what message you want to convey with it. First, formulate the message you want to convey and only then start creating the logo that best reflects it. This is the thing where you can not rush.
The logo has to be clear and simple
Another very important thing is that the logo must be clear and functional. It has to work for your company in the same way as business cards, billboards, and more.
A good logo must be easily recognizable, memorable, and distinctive. It’s better to use icons than photos that may be blurry, of poor quality if you zoom in or out.
When creating a logo, be sure that it doesn’t look good not only colored but also on black and white. After all, documents with the company logo are sent by fax, printed in black and white, so make sure they look good in black and white.
The name of the company also influences the design of the logo. If, for example, your company is called Construction Works, then a luxurious-looking or gold logo with bright red letters will definitely not work. In this case, the logo should be clear, functional, but not too bright or luxurious.
Avoid overly fashionable logos. If you decide it’s time to update the old logo, don’t make drastic changes right away, as customers may just not recognize the new logo. Make changes gradually and be sure to let your customers know.
In fact, it’s best to choose a long-lasting logo that will be appropriate and won’t go out of fashion for 10-20 or even more years. Longevity is a sign of good design.
Also, pay attention to the colors. According to the designers, it is best to use up to 3 different colors in the logo so that it is not too chaotic and variegated.
Compare how a logo made of two, three, four colors would look like and choose the best option.
Additional tips for creating your business logo
View the logos of other companies in your industry. How they look? Modest, non-exclusive, boring?
Or maybe, on the contrary, very modern, luxurious looking? Knowing this information will allow you to decide how you can and want to differ from your competitors.
As already mentioned, highlight the message you want to convey with your logo. Decide what information about your company you want to emphasize, how unique you are, what is your targeting audience.
This information is extremely important in creating and improving a company logo. We hope we will help you to create your logo with our tips for logo design.